About us · Your breakthrough guides
We've both had to become someone new. Now we walk beside you.
We're John and Linda. Between us we bring over 22 years of guiding change, published research, and two lived journeys through chronic fatigue and stage 4 cancer treatment. No matter how stuck you feel, more is possible than you've been led to believe.
Why we work together
Two recoveries showed us both halves of change.
John's recovery came through seeing things differently. Linda's came through feeling, practice and rehearsing who she was becoming. Together, they're the way we work with you.
See the story you've been living
Complex science and psychology made simple and practical, so you can see clearly how your identity has been shaping your life.
Become who you're choosing to be
Visualisation, meditation and deliberate identity work, so the new way of being settles in your body and feels like you.
Change you can keep on your own
Our aim is your independence. Compassion, clarity and the tools to keep reclaiming your own power long after you've finished working with us.
Meet John
John El-Mokadem
John has spent over 22 years walking alongside people through profound personal change. His research explored the link between cognitive overload, identity and illness, shaped by his own recovery from chronic fatigue and years of hands-on transformational work.
He's known for making complex science and psychology simple and practical. He creates spaces where people feel safe enough to see clearly, and strong enough to take ownership of their change. His work brings together neuroscience, biofeedback, coaching and lived experience.
Lead author of a peer-reviewed randomised controlled study published by the American Psychological Association (Spirituality in Clinical Practice, 2020). Adults living with chronic fatigue syndrome who took part in a Three Principles programme reported significant reductions in fatigue, anxiety, depression and pain interference, maintained at follow-up.
Read the study →Meet Linda
Linda El-Mokadem
Linda holds a degree in Psychology from the University of London and co-founded Breakthrough That. The real foundation of her work was forged after a stage 4 cancer diagnosis. While fully embracing medical treatment, she made a decisive internal shift. She refused to take on the identity of a victim or play the cultural script that comes with that diagnosis.
Instead, she became the director of her own journey, using visualisation, meditation and deliberate identity work to settle into a different way of being. Today she helps people recognise the scripts they've inherited, and consciously decide who they'll be instead. Direct, deeply perceptive and compassionate.
Far more is possible for us than we have been conditioned to accept.
What we believe
You are the creator of your reality.
We're here to remind you that no matter how stuck you may feel, anything is possible.
What it's like to work with us
"Hand on my heart I never have met, spoken to or interacted with such powerful people in my entire life."
Reece · DJ & Music Producer
"What John and Linda are uniquely good at… was their merging together of both science and spirituality. They were incredibly generous, creating intimacy and trust through the sharing of their own lived experience."
"John brings such clear, grounded science, and Linda adds this incredibly intuitive, heart-led wisdom. If you're curious about what's beyond your current thinking, these two are the real deal."
"For me, the most powerful thing about them is the complete lack of judgement. It's so liberating to know I'm not on this journey alone."
Hosting a podcast?
Invite John to talk about why insight alone doesn't always create change, and what helps a new way of being take hold.
